Business leaders with a mandate to create growth strategies, drive innovation, and allocate scarce resources across markets have told us they would value an objective perspective on future shifts in consumer demand around the world. This knowledge is equally vital to international, national and regional government leaders tasked with aligning economic policies and stimulus programs to their population’s evolving needs and desires. We have designed The Demand Institute to provide an objective, non-partisan perspective on where consumer demand is headed tomorrow—and what it means for leaders today.Read More
And the global shift toward cashless consumer payments
Consumer demand for cashless payments is growing, driving a global movement towards financial inclusion. The technology that enables digital storage and exchange of money is transforming with the exploding growth of internet access and penetration of mobile devices. This is not only causing a major disruption in the cashless payment industry but also creating new complexities in the global payment systems. We summarize the drivers of this global shift, the major innovations and players leading the way, and the opportunities for consumer-facing businesses as they navigate the change.
Navigating the future of consumer demand across China’s cities
One of the most significant questions for global business leaders over the next decade is how to capture Chinese consumption growth opportunities against a backdrop of deep structural challenges in China’s economy. We provide a new perspective on how Chinese consumer spending will grow. We conclude that, while growth will become more difficult to capture in the increasingly complex environment in which consumer businesses are operating, that significant opportunities exist for them. We recommend strategies to capture these opportunities—a prioritization of the cities in which to invest, and the consumers with which businesses should be engaging.
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