Business leaders with a mandate to create growth strategies, drive innovation, and allocate scarce resources across markets have told us they would value an objective perspective on future shifts in consumer demand around the world. This knowledge is equally vital to international, national and regional government leaders tasked with aligning economic policies and stimulus programs to their population’s evolving needs and desires. We have designed The Demand Institute to provide an objective, non-partisan perspective on where consumer demand is headed tomorrow—and what it means for leaders today.Read More
Navigating the future of consumer demand across China’s cities
One of the most significant questions for global business leaders over the next decade is how to capture Chinese consumption growth opportunities against a backdrop of deep structural challenges in China’s economy. We provide a new perspective on how Chinese consumer spending will grow. We conclude that, while growth will become more difficult to capture in the increasingly complex environment in which consumer businesses are operating, that significant opportunities exist for them. We recommend strategies to capture these opportunities—a prioritization of the cities in which to invest, and the consumers with which businesses should be engaging.
Transitioning to a consumer-led economy
It is widely considered that a successful transition to a consumption-led economy is essential for continued robust economic growth in China. We assess the likelihood of such a transition based on the historical experience of other economies, and what a successful transition would mean for growth in Chinese consumer spending. Business leaders must play an active role in a successful transition, alongside policy actions. We outline areas where businesses will have the greatest opportunity for contributing to a transition, to their benefit as well as that of the global economy.
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